Nottingham & Nottinghamshire Ambassador Programme is a Marketing Nottingham and Nottinghamshire initiative that champions our region and secures conferences that deliver lasting economic and cultural benefits. The programme supports industry experts, academics and medics in bidding for conferences to be hosted in Nottingham & Nottinghamshire. 

Apply here to become and Ambassador

What does an Ambassador do? 

As an Ambassador, you play a vital role in championing Nottingham and Nottinghamshire, promoting our place wherever you go and advocating for all it has to offer. You’ll help us to identify conferences in your industry that we can bring to the region, and influence decision makers to choose Nottingham as their event destination.  We’ll support you in securing events by providing resources, practical tools, insights, and dedicated guidance. Together, we can attract greater focus, business, and conferences to Nottingham and Nottinghamshire.  Meet in Nottingham is the official conferencing bureau that helps attract conferencing and business tourism to our region. These large scale events bring visitors, investment, and profile, whilst showcasing our sector strengths to influential national and international audiences. 

Learn more about the Ambassador programme

Download our Ambassador Programme Brochure for a deeper insight into how you can help champion Nottingham & Nottinghamshire. Discover the benefits of becoming an Ambassador, the support available, and how Ambassadors are driving real impact by attracting conferences, investment and opportunity to our region. Together, we can raise Nottingham & Nottinghamshire’s profile, foster collaboration and inspire growth on a global stage.

Why become a Nottingham & Nottinghamshire Ambassador? 

• Help us to secure events in your specialism
• Generate positive economic influence  
• Raise the profile of local institutions, individuals and expertise both nationally and internationally
• Strengthen regional and global partnerships 
• Provide platforms to early-career professions to engage and develop 
• Promote the region as an outstanding location for business, careers and investment 
• Attract funding and inward investment

What will Meet in Nottingham do for you? 

• Provide support across bid writing and project management
• Assistance with finding the right venue, accommodation, and social programmes
• Work with local and regional partners to build compelling, competitive bids
• Offer letters of support, civic engagement, and stakeholder alignment
• Support with site visits, and delegate welcome programmes
• Work with our local and national contacts across government, transport, tourism, and hospitality 

Ambassador Patron

Professor Veronica Pickering MBS HAC

Professor Veronica Pickering MBS HAC brings a wealth of experience, energy, and leadership to the Ambassador Programme in her role as His Majesty’s Lord-Lieutenant of Nottinghamshire. Deeply respected across the county and beyond, Professor Pickering’s passion for community, inclusion, and opportunity perfectly reflects what the programme stands for. Her commitment to celebrating local success and connecting people from all walks of life helps ensure the initiative continues to grow with purpose and pride.

With her wide network of regional, national, and international connections, Professor Pickering offers invaluable support in helping Ambassadors engage with leaders, organisations, and communities who can make a real difference. Her ability to bring people together and inspire collaboration adds great strength to the programme, helping to shine a light on all that Nottinghamshire has to offer.

Having Professor Pickering as Patron brings immense value to the Ambassador Programme. Her insight, encouragement, and advocacy are helping to drive it forward, creating new opportunities and inspiring others to get involved. MNN is truly grateful for her ongoing support, dedication, and belief in the power of Nottinghamshire’s people and places.